Surveys using Likert scales often allow respondents the option of a neutral opinion. The Likert scale presumes a person’s opinion or attitude moves in increments from the two extreme options through more moderate opinions. News organizations frequently mention the latter example, likelihood of voting, to determine not just the preference of voters for a particular candidate but the likelihood they will actually cast a ballot. Individuals and organizations use the Likert scale to survey quantitative responses, such as someone’s satisfaction with customer service, or their likelihood of taking a particular action, such as voting in an upcoming election. The answer options range from the extremes of complete agreement to complete disagreement, with options in between for more moderate responses.
Likert scale surveys typically give the person being surveyed four, five, or seven options for answering a particular question, though there is no fixed number. The Likert scale is a reliable tool for measuring such difficult-to-measure items as how important something is to a person, their likelihood of taking an action, or the relevance of something to them. These are examples of Likert scale surveys attempting to measure agreement, value, and frequency. “How often do you travel by plane for business?” The most common response options would be very frequently, frequently, occasionally, rarely, very rarely, and never.“How important is it to you that your physician graduated from an Ivy League medical school?” The responses might be very important, important, somewhat important, not very important, and not important at all.“I prefer to shop online rather than in stores.” The answer options might include strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree.Here are some examples of Likert scale survey topics and questions: The best results often require multiple statements - if the respondent is willing to take the time to answer. Likert scale surveys often don’t actually pose scenarios in the form of questions but instead use statements to determine the degree to which a respondent agrees or disagrees. The sort of question best suited for a Likert scale might instead ask, “How likely are you to take a vacation at least 500 miles from home in the next year?” With such a question, the options for answers might be For instance, the question, “Have you traveled more than 500 miles from your home on vacation?” wouldn’t be good for a Likert scale survey since the person either has or hasn’t. These typically aren’t yes or no questions. The goal of Likert scale survey questions is to measure the strength of a person’s opinion about or attitude toward something, or their likelihood to do something.
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